Above is one of my all time favorite Google Ads. It tells a story of the Google brand and while you are being entertained with the father daughter dynamic, you are being shown the various communication technologies Google has to offer. This story element is just only one part of a success brand.
I recently gave a talk to the Memphis Startup Meetup and discussed the history and importance of brand so their product can stand outside the rest. Below is that presentation …
I really enjoyed talking to that group and look forward to what becomes of their startups.
Further Reading on Brands …
- Best Global Brands of 2012
Want to know the story behind the best known brands of 2012, look no further
- 5 Secrets to Use Storytelling for Brand Marketing Success
A Great article that dicusses the importance of story telling with your brand
- HOW TO: Build a Brand in 3 Steps
Walks you through the steps and helps you to understand how to create a brand
- Branding Factors
A great article that points out what all goes into a brand